White Gold vs Platinum: Luxury in the Details

White gold and platinum may look similar, but they’re worlds apart in composition, price, and performance. Here’s what you should know before choosing.

White Gold

  • Composition: An alloy of gold mixed with white metals like nickel or palladium, finished with a rhodium coating.
  • Weight: Lighter than platinum—great for those who prefer less heft on the hand.
  • Price: More affordable than platinum while still delivering a high-end look.
  • Maintenance: Requires occasional rhodium replating to maintain brightness.

Platinum

  • Composition: 90-95% pure platinum, hypoallergenic and naturally white with no need for plating.
  • Weight: Heavier and denser—feels luxurious and substantial.
  • Durability: Extremely durable; scratches tend to displace metal instead of removing it.
  • Price: More rare and valuable, which comes with a higher investment.
Luxury Tip:

If you want enduring value and minimal upkeep, platinum is the superior choice. But if you love flexibility and shine at a lower price point, white gold delivers beautifully.